Sorting for car rentals on Hotwire
Hotwire is an online travel site offering Hotels, Car rentals, Flights and Vacation packages. Their bread and butter comes from a product type known in the industry as Opaque. The customer doesn’t know the name of the hotel or the brand of car rental until they book – basically a mystery deal. This is my story about how I discovered a problem during user testing and as a team solved the problem.